Pride in Prevention Messaging Guide Launch

Rainbow Health Victoria is proud to announce the launch of the new resource Pride in Prevention Messaging Guide: A guide to support communications and engagement in primary prevention of family violence experienced by LGBTIQ communities.

The Pride in Prevention Messaging Guide [PDF, 7.4MB] is now available.

This guide has been produced by the LGBTIQ Family Violence Prevention Project 2019-2021, a ground-breaking initiative led by Rainbow Health Victoria and funded by the Office for Women in the Victorian Department of Premier and Cabinet.

This guide builds on Pride in Prevention: a guide to primary prevention of family violence experienced by LGBTIQ communities [PDF, 6.15MB], which draws together existing research and policy frameworks, and puts forward a new conceptual model for understanding LGBTIQ experiences of family violence, along with priority actions for primary prevention.

It provides additional support to organisations and practitioners in developing effective and appropriate family violence prevention messaging, and delivering this through public campaigns, social media communications and policy work. It also aims to support community engagement in developing and delivering prevention messaging and specifically engaging with LGBTIQ communities.

This guide aims to build the expertise and capacity of both LGBTIQ and mainstream organisations and practitioners in the design and delivery of primary prevention of family violence experienced by LGBTIQ communities. This includes those experienced in working to advance LGBTIQ rights, health, and wellbeing, and those experienced in the primary prevention of violence against women and broader efforts to promote gender equity.

It draws on existing expertise in communications and engagement, applying this to LGBTIQ family violence primary prevention. Many of the principles and approaches included in the guide are drawn from frameworks used extensively in message development to promote gender equality or prevent men’s violence against women. The guide also draws on established best-practice principles and approaches to LGBTIQ inclusion outlined in the Rainbow Tick LGBTIQ-inclusive practice framework.

The guide was launched by Todd Fernando, the Acting Victorian Commissioner for LGBTIQ Communities, and Gabrielle Williams, Minister for Prevention of Family Violence. The launch also featured a panel discussion including Emily Maguire, former CEO of DVRCV; Dr Regina Torres-Quiazon, Research, Advocacy and Policy Manager at the Multicultural Centre for Women’s Health; and Sarah Hewitt, Senior Policy Advisor at Our Watch. Panellists shared their thoughts on the relevance of the resource to their work and its importance in developing a shared vision of ending all forms of family violence. The launch is now available for viewing.